FIRST EXPOSURE

Gold - Your street dealer - is a streetwear brand based and made in Italy.
We started a small and original store in Florence in 2003, all guided by our graffiti/hip hop scene origins. We developed art and photography shows, collaborations between and with italian and international graffiti writers and supported every interesting and related event in the city.
After a while it became natural to start doing our own thing.

Gold Italy is now a fully fledged clothing project and collection, distributed all over Italy and based on the same ideas and principles that led the opening and the concept of the store.