FIRST EXPOSURE

Real Real Genuine is a new project. As a brand it acts as an umbrella for collaborative projects with respected individuals and brands. As a business it gives a platform for emerging talent and is a destination for truly limited and exclusive apparel, accessories, and whatever items take our fancy.

We come from a denim and street fashion background. We launch in July 2007 with collaborations from a handful of some of the most influential designers and creators from our history. Product is only exposed when it is ready to be delivered. Whether to a select group of retailers around the globe or at www.realrealgenuine.com. When we say limited we do actually mean it. Each item is individually numbered and we will announce the number of pieces being made of each item on the site.

First product includes tees from Alyasha Owerka Moore and Fiberops, New York label Local Strangler, graffiti artist 204 and Satsuma Clothing. Sweats from renowned artist and sneaker customiser Methamphibian. Denim from the best kept secret in Hong Kong, Blue Nail, and a custom built mens cologne from Social Creatures. New products and collaborations will appear as they become available in the following months.

Product quality and design integrity are key to our approach. Great care and attention to detail is applied in both the development and production of our goods. We believe that discerning customers will recognise this and, we hope, embrace the ethos of RRG. Restricted production, never to be repeated, truly limited and exclusive.

We believe our product will speak for itself and to this end feel no need to aggressively promote the brand. Our ideal customer will know where to look to find us. We don't need to advertise individual products or even the brand itself. Instead random and eclectic images should be sought out.

Real Real Genuine can be seen at www.first.exposure.net from 9th July 2007.