FIRST EXPOSURE

WHAT IS TRIG?

Trig is a global web-based community.

Trig is a cutting-edge style and entertainment community, featuring the world’s best online imagery and information, through its combination of subcultural appeal and members who are opinion leaders or creatives in music, art, photography and fashion.

Part of a new generation of user-friendly social community portals, Trig will become the leading community for cutting-edge entertainment, bringing top-end, contemporary style values online.

WHAT IS FELIX?

FELIX is turning traditional magazine publishing on its head by making the members of its community the focus of the editorial story. The members are readers, contributors and editors, helping to decide what FELIX becomes both online and offline.

You post. You comment. You participate.
We listen. We talk back. We publish.

FELIX is brought to you by the people who were behind The Face, Arena Homme +, POP, i-D and Rodeo.

In order to fulfil such ambitious aims and dreams, the core FELIX team have already spent a significant amount of their initial development resources in establishing a new, self-owned webcom platform, as well as planning an innovative on-line strategy. Thus the umbilical link between Trig and FELIX has been established – Trig being a ground-breaking social networking community with FELIX as its creative foil.