What is First Exposure?
A concept designed to bring together 20 new brands that are currently unavailable or highly limited with their UK presence.
A showcase of brands that we love, selected from some of our favourite cities around the world.
A two day (July 9th and 10th) exhibition that will open its doors to 50 of the UK's most influential buyers, 100 key media and 250 of the most inspiring individuals who define and establish how trends begin and filter through the market.
Each brand has been selected on the strength of its product, its promise to bring something new to the UK market, and its ability to create and innovate when it comes to marketing.
Each label is in London to fly the flag of its home town where it was born.
From Nottingham to New York, Tokyo to Tehran, Helsinki to Houston.
Global ideas brought to you in a fantastic environment that includes a bar and a gallery.
The selection will be broad and diverse. Each collection will be the only one of its kind within FIRST EXPOSURE. The appeal for independent boutiques, department stores, and the media will be the ability to find some truly new labels and creative talent - and all in the space of a brief one hour visit to the heart of London. No queues. No hassle. No time wasted.
First Exposure Events
Bobby Kray
Monday 9th July 2007
The Social & Annex 3
9th & 10th July 2007