SHOW
Each brand has been selected on the strength of its product, its promise to bring something new to the UK market, and its ability to create and innovate when it comes to marketing.
Each label is in London to fly the flag of its home town where it was born.
From Nottingham to New York, Tokyo to Tehran, Helsinki to Houston.
Global ideas brought to you in a fantastic environment that includes a bar and a gallery.
The selection will be broad and diverse. Each collection will be the only one of its kind within FIRST EXPOSURE. The appeal for independent boutiques, department stores, and the media will be the ability to find some truly new labels and creative talent - and all in the space of a brief one hour visit to the heart of London. No queues. No hassle. No time wasted.