FIRST EXPOSURE

Fats Shariff is a mastermind of the fashion industry & has an instinct for tapping into the zeitgeist.

Born and raised in London (a city that never seizes to inspire him), Fats' diverse career in fashion spans 22 years during which he mainly worked as a creative production and design consultant.

Fats is part of an on –line community, where he has come to be known as 'the Blogfather'. He writes for some of the largest Global Blogs, not only informing, but also instigating change within the industry.

As photographer, Fats has become the photographer that everyone turns to when quality, insight and originality is needed.

The culmination of all this, led to the set up of What When and Now a visionary trends forecasting resource that taps into the lives of people like himself who live in a world where the future has already happened.

Fats embodies so much of what we consider street wear & street culture that his opinion whether visual or verbal, is worth seeking out.

www.whatwhenandnow.co.uk
www.fatsarazzi.co.uk
www.hypebeast.com
blog.slamxhype.com
www.theschemes.com
bondinternationalblog.blogspot.com